Detailed Curriculum
A structured roadmap from marketing foundations to a complete portfolio campaign.
- Channels, audiences, and positioning
- Domains, hosting, and email basics
- Design principles for marketing communication
- Content planning
- SEO-friendly writing
- Keyword research and on-page basics
- Search Console setup and fundamentals
- Video channel fundamentals
- On-page optimisation for search visibility
- Facebook and Instagram page strategy
- LinkedIn and community-led distribution
- Aligning social activity with the campaign plan
- Google Ads, local SEO, and pixels
- Campaign measurement and interpretation
- Analytics and performance review
- Automation and AI-assisted marketing workflows
- Freelancing basics and portfolio design
- Delivering the final campaign project
Digital Marketing Analytics Workshop
Apply first. Review next. Payment after enrollment — no payment is collected now.
Apply NowWhy This Workshop?
Practical Learning Approach
Course concepts map to a real campaign you plan, run, and measure as you learn.
Project-First Approach
Everything builds toward a complete campaign and a marketing portfolio project.
Industry-Relevant Skills
Practice SEO, content, social and paid channels, analytics, and automation used in modern marketing.
Small Cohort & Guided Feedback
A small cohort with review at each stage of the campaign build.
What You Receive
Practical Project
A complete campaign - audience, content, channel choices, measurement plan, and visual assets.
Portfolio-Ready Work
SEO and content artefacts, an analytics plan, and a marketing portfolio project you can show.
Workshop Completion Recognition
Recognition for completing the 5-week Digital Marketing Analytics program and its campaign.
Ready to Turn Campaigns into Measurable Learning?
Join the 5-week workshop. Map a digital marketing plan, execute campaigns, measure results, and build a portfolio.
Apply NowFAQs
The Digital Marketing Analytics workshop is a 5-week beginner-to-intermediate program that connects digital marketing foundations with SEO, social channels, campaign measurement, automation, and practical visual communication. You'll plan and present a complete campaign with audience, content, channel choices, measurement plan, and visual assets.
Students, early marketers, founders, and freelancers building a practical marketing toolkit. No prior marketing qualification is required.
No prior marketing qualification is required. The workshop starts from digital marketing foundations and progressively builds to analytics and automation.
Search Console concepts, Analytics concepts, Canva or equivalent design tools, Advertising platforms, Spreadsheets — the standard marketing toolkit. All tools are accessible to beginners.
A complete campaign with audience, content, channel choices, measurement plan, and visual assets — plus an SEO/content artefacts, analytics plan, and final marketing portfolio project.
5 weeks. Structured weekly sessions with campaign build sessions, guided content & SEO work, portfolio integration, and mentor support throughout.
Click "Apply Now" on this page. Fill out the application form. 80 Startups will review your application and contact you regarding next steps. No payment is required to apply.
Payment is collected after enrollment confirmation, not during application. The workshop price is ₹5,000. You apply first, 80 Startups reviews your application, and if accepted, you'll receive payment instructions. No payment is collected now.